Interesting interview about NIN on Twitter and iPhone. Here's the link.
My favorite quote from it:
We took to heart lessons on how people steal music, watched how people steal music and interacted with people who steal and learned why people steal music. People aren't stealing music to make money. They steal because they love music. They want it as soon as it's out and that's a good thing. It isn't like people are boot-legging the music and making lots of money off your record, they just want it.