Wednesday, May 13, 2009

Finally a business book about Nintendo! - "The Philosophy of Nintendo"

There aren't a lot of business books about Nintendo despite their success recently. One of the few books I recall about Nintendo was from  Game Over.  


So I was looking forward to a Japanese book released two days ago that takes a look at Nintendo's business philosophies and strategies that brought them the success of where they are now.  The book is written by a journalist of Nikkei, a big news group in Japan.  The journalist actually had the chance to interview the key members of Nintendo on strategies and perspectives.  

The book contains episodes and stories of how the DS and Wii came to be.  As I read the book, I will try to blog some of the interesting things I learned from the book.  Stay tuned!


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